78704: A Tourist's Paradise
WHAT YOU NEED TO KNOW
What 78704 lacks in consistency, it makes up for in its eccentricities.
The eateries, galleries and shops found in this tourist hotspot are as diverse and unique as the homes that fill the vibrant South Austin neighborhoods.
Historic venues such as Continental Club, which has served many different purposes since 1955, and signature Austin restaurants like Homeslice Pizza and Hopdoddy Burger Bar, can be found on South Congress Avenue. Visitors can grab a cup of joe at Jo’s Coffee shop all while snapping a picture in front of the Instagram famous “I Love You” wall.
Alamo Drafthouse and Lick Honest Ice Creams are tucked away on South Lamar Boulevard, the more bougie counterpart to classic “SoCo.” Chic apartment complexes stand above luxury boutiques like Spartan Shop, but time-honored establishments like Saxon Pub, can’t be overshadowed.
Between South Lamar and SoCo lies the Long Center, Austin’s hub for the performing arts. Visitors and residents dot the sprawling outdoor lawn each summer for events like Food Truck Tuesdays and Sound and Cinema, combining the city’s rich culture and appreciation for the outdoors.
The area’s thriving short-term rental business contributes to the ever-changing face of 78704. Thanks to the zip code’s proximity to Zilker Park, where Austin City Limits takes place annually, and Barton Springs, whose cool waters are a hot summer destination, visitors can easily center their stay around the South Austin neighborhoods.
A crossroads of authentic Austin and contemporary concepts, 78704 honors the city’s long-kept promise to “Keep Austin Weird” while encouraging developments that inspire a strong sense of community.
A DEEPER LOOK
BY THE NUMBERS
